AGIT8 Wins Exciting New Client, Holy Moly Dips

Following a competitive pitch process during February, Holy Moly Dips has appointed AGIT8 London to help develop its long-term brand campaign and to drive growth.    

Famously founded in 2017 following an argument between two school friends as to whether or not guacamole should contain coriander, Holy Moly today is a growing B-Corp producing 100% natural dips with no additives or preservatives which taste ‘just as good as homemade’. 

Available nationwide via most of the major retailers, Holy Moly has a clear and focused brief to get the brand and its delicious range of dips on even more consumers’ lips. AGIT8 will now work closely with Holy Moly to create brand fame via a cross-channel campaign that builds on the brand’s bold and irreverent personality with work expected to launch in the coming months. 

Peter Oden, managing director at Holy Moly said, “We are stoked to be working with AGIT8. Now is the time for us at Holy Moly to invest in our first brand led campaign. Over the last 26 weeks, our value sales have grown at 68% YOY and we are looking forward to throwing more fuel on the fire with AGIT8’s bold and fun creative idea.” 

This recent win adds to AGIT8’s existing portfolio of clients including ASICS, Liquid Intelligent Technologies and Signet Global. AGIT8 founder and creative director, Gerry Human said, “Holy Moly, we are thrilled and can’t wait to get cracking with the work on this fun and exciting brand as it enters its next chapter.”