AGIT8 Highlights ASICS’ Unique ‘Caregiver’ Position in the Sports Category

"There is an amazing place where everything feels better. To get there, all you need to do is move."

As we enter an Olympic year, January sees the launch of a new global campaign for ASICS highlighting their unique 'caregiver' position in the sports category. 

Created by AGIT8 London and shot on location in Paris, the campaign consists of a 60" brand film, a 30" TVC and over 200 other assets including print, in-store visuals and social media reels.

The work builds on the brand's 'Sound Mind, Sound Body' philosophy that aims to show how moving can have a positive effect on your mental wellbeing and is open to all.

It will run internationally with a strong focus across Europe and in France in particular where ASICS also recently announced a two-year partnership with the City of Paris to improve the mental health of Parisians through sport.