Africa Zero's Friendly Mirror Proves Who the Fairest of Them All Is

To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.

The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.

Credits

Agency: Africa Zero

Executive Creative Director: Sergio Gordilho

Creative Directors: Andrea Siqueira / Jeferson Rocha

Copywriter: Thomas Davini

Art Directors: Andre Batista / Jeferson Rocha

Agency Producers: Valdir Santos / Rodrigo Ferrari

Client Services: Cintia Hachiya / Isabela Melo / Julia Alves de Lima

Media: Eduardo Ferreira / Natassia Grieco / Carlos Guerra

Planning: Marcio Beauclair / Mahira Oliveira

Production Company: Santa Transmedia

Producers: Rafael Klein /Renata Munaretto

Direction: Pedro Mahfuz

Executive Production: Amadeu Caringi

D.O.P.: Baiano

Editing: Santa Transmedia

Post Production: Santa Transmedia

Sound Design: Fita Sound Design

Approved by: Alejandro Hernandez/ Renata Araujo/ Fernanda Bordini