Aer Lingus Choses Uncommon as Global Creative Brand Studio

Uncommon Creative Studio has been appointed as the new lead creative partner for Aer Lingus, the Irish flag carrier. This partnership will see Uncommon working across the airline’s entire experience, redefining its global marketing communications and enhancing its brand positioning, ‘You’re Very Welcome’. Aer Lingus is a member of International Airlines Group (IAG) and this new partnership builds on Uncommon’s ongoing relationship with the group.

As the new creative partner for Aer Lingus, Uncommon aims to showcase the airline's warm and welcoming onboard service while pushing the boundaries of traditional airline marketing. This approach will enable the brand to connect with customers on a deeper, more emotional level worldwide.

This exciting new partnership follows a competitive pitch process and comes hot on the heels of Uncommon’s recent success, including their partnership announcement with Ocado Retail in December 2024. The creative collaboration signals an exciting chapter for both Uncommon and Aer Lingus.

Susanne Carberry, Aer Lingus chief customer officer, said, “Partnering with Uncommon Creative Studio as our new lead creative partner marks an exciting milestone for Aer Lingus. We’re confident Uncommon’s innovative approach to marketing will showcase the warmth and hospitality of our airline and people. We look forward to seeing this creativity come to life as they bring our brand message, ‘You’re Very Welcome’ to new audiences around the world.”

Lucy Jameson, co-founder of Uncommon Creative Studio, ‘Aer Lingus have a powerful brand with a rich heritage, distinct voice and so much potential. We’re thrilled to be working together and can’t wait to make a mark and elevate this across their entire brand and experience. On a personal level, as someone with Irish roots, it’s even more exciting.”

The studio will begin working on the account in January 2025, with the first campaign expected to roll out shortly thereafter.