Advertising in the Privacy Era: A Guide for Mobile Marketers

The dawn of ATT shook the world of mobile marketing, but it also meant new opportunities for better data practices. 

M&C Saatchi Performance's guide to Advertising in the Privacy Era lays out effective new strategies to implement and resources to cultivate today, including:

• Maximising your ROAS on mobile by following the data, going programmatic, and thinking content first.
• To get better results, you need better testing. To get better testing in the post-ATT era, brands must be more deliberate than ever about what kinds of data they collect.
• Circumventing privacy restrictions through device fingerprinting is a losing battle, but investing in better data science will pay dividends for years to come.

Featuring contributions from Branch and InMobi we hope you will find this useful. Download the report here.