Advertising Association Responds to Data Protection and Digital Information Bill

Today the Technology Secretary, Michelle Donelan introduced a new Data Protection and Digital Information Bill which you can see here.

In response to the Government’s bill the Advertising Association have issued the below statement.

Konrad Shek, director of policy research, Advertising Association said, "The Advertising Association broadly welcomes the introduction of the new version of the DPDI Bill and what has been achieved to date, with the added clarity to the use of legitimate interest, especially with regard to direct marketing; the inclusion of commercial research under research provisions; and reduction of overall paper requirements. We hope there will be further opportunities to amend the Bill particularly in areas linked to non-intrusive cookies, such as increased clarity and flexibility over audience measurement and for ad performance.

We look forward to continue working with Government as a member of the Business Advisory Group on how this Bill can most effectively support the work of our industry, both in the UK and as a global hub for digital advertising and marketing services.”