Adrián Flores Loved This Hilariously Refreshing Breath of Fresh Air from Ogilvy
The Olympics have come and gone while the Paralympics are kicking off with full force – the industry has seen its fair share of sporting themed ads over the past month or so.
Each is unique in its own right, but none hit the mark quite as well as Ogilvy’s ‘When our athletes are in the making, lucky you’re with AAMI’ spot, according to Adrián Flores from Clemenger BBDO.
The spot surrounds the sometimes messy situations children can get themselves into when impersonating their sporting heroes. The spot balances inspiration and comedy in a wonderful attempt to make audiences smile at the memories evoked.
LBB’s Casey Martin asked Adrián why this spot stood out above the rest and how the ability to make a person feel something is what makes work great as part of our Love Our Work series.
LBB> Firstly, why do you like this particular piece of work?
Adrián> I love sports. Love playing it, love watching it, love talking about it, love drinking to it, and especially love making ads about it. But I gotta say, I didn’t love the vast majority of the sporting-related work I saw these last few weeks.
Apart from one shining bastion of hope that got me every time I saw it.
Amidst a sea of bland, cookie-cutter faux inspirational pieces that focused on selling the sport and said little to nothing about the brand involved, this AAMI spot was a hilariously refreshing breath of fresh air.
Impeccably crafted with a perfectly nostalgia-tinged soundtrack, it tapped into a human truth about families and their hopes in a charmingly amusing way that made me actually feel something about the brand involved whilst making perfect sense for their offering.
Legitimately jealous I didn’t make it.
LBB> In your opinion, what makes work great?
Adrián> The ability to cut through and grab your attention. To make you feel something.
Preferably in a powerful Will Ferrell in ‘Eastbound & Down’ sense.
LBB> When looking for inspiration, do you believe it is important to look outside of your own agency?
Adrián> Does anyone ever answer no to this question (apart from Ye)? I’d love to meet them and find out more about their beautiful minds.
LBB> How do you hone your own creativity and how do you foster the creativity of the team around you?
Adrián> I wave my hands around in dramatic Latino whilst yelling incoherent and unintelligible malaphors. That generally seems to do the trick.
LBB> Lastly, what does creativity mean to you?
Adrián> Coming up with stuff.
