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Adorable Beaver Finds His Dreams a Home with New York Lottery and HGTV’s My Lottery Dream Home


Campaign from McCann New York sees New York Lottery and HGTV Network join forces for new scratch off game

Adorable Beaver Finds His Dreams a Home with New York Lottery and HGTV’s My Lottery Dream Home

New York Lottery and HGTV network, a Warner Bros. Discovery property, have teamed up for the first time ever to introduce HGTV’s My Lottery Dream Home Scratch-Off – a new game with a grand prize of $1,000,000 – via a campaign that encourages New Yorkers to 'find your dreams a home.'

Together with McCann New York, the New York Lottery launched the campaign with a story of a humble, aspirational little beaver to demonstrate how everyone has dream-home dreams.

The cinematic spot that takes audiences on a magical journey into our Beaver’s world, who scratches off a winner and makes his dream home a reality. Director Martin Jalfen of Reverse and Hinge VFX/Post conceived the richly immersive world where our mammal is brought to life. Every little detail worked to make this story feel tangible and, above all, humanly relatable. As the state mammal of New York, the beaver’s desires represent every New Yorker’s hopes and dreams of upgrading their abode.

This campaign will run from April 10th to June 4th across broadcast, social, OOH, print, and digital.  


Post Production / VFX
Music / Sound
Agency / Creative
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Genres: Storytelling, Animation

Categories: Gambling, Sports and Leisure

McCann North America, Fri, 14 Apr 2023 10:37:23 GMT