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Adobe Joins the World’s First Future-Marketing and In-Housing Event


Adobe will headline the world’s first future-marketing and in-housing event, which will hear from 50 of the world’s elite creative brands and their leaders

Adobe Joins the World’s First Future-Marketing and In-Housing Event

Adobe has joined the line-up of The Inside Track. As headline sponsor, Adobe will help bring together 50+ of the best marketing thought leaders and more than 500 brands to share knowledge on the future’s marketing ecosystem, creativity  and in-house capabilities. 

The event, facilitated by OLIVER, the only company in the world to exclusively design, build and run in-house agencies and marketing ecosystems for brands, will feature talks from leading marketers and creatives ~ such as Mauricio Ferreira (chief marketing officer of Microsoft LATAM), Xanthe Wells (executive creative director of Google), Dino Myers-Lamptey (co-chair of The Alliance of Independent Agencies), and Patricia Corsi (chief Marketing officer of Bayer). It will also take a deep-dive into marketing-critical topics, such as the metaverse, web3, customer-centricity, data intelligence and in-house operations, as well as how to simplify today’s marketing complexities, get better creative work for less money, and build truly agile teams. 

Attendees of the event will leave with a deep understanding of what the future’s marketing ecosystem and internal creative capability must look like for marketers.

Adobe’s Iona Walters, creative transformation and partnerships lead, who will speak on The Future of Collaboration, Content and Agile Teams, said: “It’s never been more challenging to work in marketing. Today’s creatives and marketers are expected to deliver more content, campaigns and growth with tighter resource, smaller budgets, less time and higher competition for customer attention. We believe that, together with the other fantastic speakers at this event, we can help them overcome these challenges.”

OLIVER’s deputy CEO Sharon Whale said, “As a business, we support the growth of over 250 brands globally, so we understand marketers’ daily challenges. In this time of great complexity, we wanted to bring the best of the best together to hear how the world’s most successful businesses are solving marketing challenges internally. We are incredibly happy to see Adobe join this special event as headline sponsor, as we know they’ll bring great depth and expertise to the day’s conversations.”

The Inside Track takes place on September 14th-15th. Marketers can stream the event virtually or attend in person from New York (Day One) or London (Day Two). For the full agenda, speaker line-up and ticket information, visit here

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OLIVER, Thu, 11 Aug 2022 16:47:39 GMT