Adidas and Manchester United Kick Off Season in Style with #HereToCreate Campaign

Fresh from demolishing West Ham 4-0 on the opening weekend of the season, Manchester United kicks off the brand new Premier League season in style thanks to Adidas’ electric #HereToCreate campaign, which showcases United’s new kit. 

Featuring an all-star line-up of Paul Pogba, David De Gea, Juan Mata, Jesse Lingard, Ander Herrera and Daley Blind alongside manager Jose Mourinho, #HereToCreate dramatically illuminates the club’s home ground, Old Trafford - dubbed ‘The Theatre of Dreams’ by legendary midfielder, Bobby Charlton – to declare: “This is our stage and we are born to perform”.

#HereToCreate embraces the metaphor, transforming the iconic stadium into a literal theatre stage, on which only the most creative stars can shine. The film’s striking mixture of puppetry and live action-animation adds another dimension to the footballers’ creative talents and energy, as sparks fly from Pogba’s fingertips and De Gea sets a drum kit aflame. 

Set to the pumping beats of Birmingham rapper, Mist, and East London rap producer, Steel Banglez’ custom-made track, the pacing of the fast-cuts and highly-stylised visuals channel a youthful, grittier edge.

Devised by The Corner, #HereToCreate builds on the agency’s history with Adidas, having delivered a number of the brand’s previous campaigns. ENVY Advertising was responsible for executing the full post production and sound design.

 

#HereToCreate is the latest product of Adidas and Manchester United’s 10-year partnership, beginning in 2015, that brings together two of the world’s leading sports brands. 

#HereToCreate is now live online.