The Institute of Advertising Practitioners in Ireland (IAPI) has announced the winners of the biennial ADFX AWARDS 2018 to a sell-out audience in the RDS. Winners amongst the most memorable and impactful advertising campaigns from the last two years include Nissan, Aer Lingus, VHI, Vodafone and the Irish Defence Forces.

 

The ADFX Awards, hosted by IAPI and in association with headline sponsor News Ireland, are recognised as being the toughest awards in the marketing communications industry with advertisers and agencies needing to illustrate the effectiveness of their successful campaigns through a rigorous set of business performance criteria and results including measurable business successes and contributions to the bottom line.

 

The most coveted award of the night, The ADFX Grand Prix, was awarded to joint entrants In the Company of Huskies and Spark Foundry for their work on Nissan’s A Micra Revolution campaign, which smashed conventions and European sales. An Irish-created campaign which was successful in rescuing the renowned Nissan brand. The campaign also won Gold in the Automotive category.

 

The award for Dedication to Effectiveness, which measures success of campaigns of more than two years and highlights the importance of consistency, went to joint winners PHD Ireland and Publicis for their work with Vhi Healthcare.

 

Special recognition went to Rothco who picked up two of the nights Special Awards for Best New Learning for their work with Aer Lingus’ sponsorship of the Irish Rugby Team and Best Use of Insight for their extremely targeted campaign for The Defence Forces, which also came out on top in the Small Budget category.

 

Long-term effectiveness is key to successful campaigns and Grey London & Wavemaker celebrated as they scooped the award for their work with Vodafone – The Tin Man Gets a Heart, which celebrates five years of elevating the Vodafone Ireland Network. 

 

Commenting at the awards, Charley Stoney, CEO of IAPI said: “Tonight we’ve seen advertising effectiveness in Ireland at it’s very best as the most successful campaigns bask in the spotlight and rightly so. As an industry, we’ve worked tirelessly to demonstrate that advertising and communications are rightly deserving of their place at the strategic boardroom table, for our role in impacting our clients bottom lines and tonight we’re showcasing just why that is. Huge congratulations to all winners and of course to all shortlisted entries who worked tirelessly to compile entries – you’ve all demonstrated advertising effectiveness across the board and deserve to be celebrated for your valiant efforts.”

 

sponsored by News Ireland Wireless

Nissan – A Micra Revolution. 

In The Company of Huskies & Spark Foundry

Case study: Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand

sponsored by RTE Media Sales

Aer Lingus – There’s No Place Like Home

Rothco

Case study: How to bring Home Advantage around the world, and back again

sponsored by RTE Media Sales

The Defence Forces – Join Our Team

Rothco

Case study: Finding the right fit: Data Sniping for the Defence Forces

sponsored by RTE Media Sales

VHI – Publicis & PHD Ireland

Gold

Nissan – A Micra Revolution – Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand

In The Company of Huskies & Spark Foundry

 

Silver

Energia – Clever Humans Get Results

Boys and Girls & Vizeum

 

Silver

Dulux Ireland – Painting an invincible story of success

Boys and Girls & Mediacom

 

Bronze

Eir Mobile – ‘Speak now or forever hold your peace’ – the odd couple union that went off without an objection, the migration of Meteor to eir mobile

Rothco & Vizeum

 

Gold

Lidl – How Lidl changed the nation’s attitude to Ladies Gaelic Football by calling for Serious Support

Chemistry

Silver

Irish Times – Small Island Big News

PHD Ireland & Owens DDB

Bronze

Aer Lingus – There’s No Place Like Home – How to bring Home Advantage around the world, and back again

Rothco

 

Gold

The Tin Man Gets a Heart: 5 years of Elevating and Celebrating the Vodafone Ireland Network

Grey London & Wavemaker

Silver

VHI – Restoring Balance in the Healthcare Market

Publicis & PHD Ireland

Silver

St. Vincent De Paul – BREAKING THE CYCLE – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)

In the Company of Huskies & Mediacom

 

Gold

Nissan – A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand

In The Company of Huskies & Spark Foundry

Bronze

VHI – Let’s Talk Fertility

PHD Ireland & Publicis

 

Silver

VHI – Restoring Balance in the Healthcare Market

Publicis & PHD Ireland

Bronze

VHI – Let’s talk Fertility

PHD Ireland & Publicis

 

Gold

Irish Blood Transfusion Service – Donor See, Donor Do

BBDO Dublin

Silver

St. Vincent De Paul – BREAKING THE CYCLE – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)

In The Company of Huskies & Mediacom

 

Silver

Lidl: The Basket That Grew Up To Be A Trolley

Chemistry

Bronze

Lidl – How Lidl changed the nation’s attitude to Ladies Gaelic Football by calling for Serious Support

Chemistry

 

Gold

The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces

Rothco

Silver

Dulux Ireland – Painting an Invincible story of success

Boys and Girls & MediaCom

For a full list of winners and all winning case studies visit www.adfx.ie.