ADC 103rd Annual Awards Launches with 'More Than Luck' Campaign by Goodby Silverstein & Partners

The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the 'More Than Luck' integrated campaign created by Goodby Silverstein & Partners (GS&P).

Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognise global excellence in craft and innovation in all forms of advertising and design.  

The campaign from GS&P plays into the truth around all the elements needed to win a coveted ADC Cube. The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colours of the ADC Cubes themselves - gold, silver, and bronze - and a look inspired by both Las Vegas and corner bodega scratcher tickets.

"I know from personal experience that it takes more than a lucky shot to earn an ADC Cube,” said Hanna Wittmark, creative director at GS&P and a juror at last year’s ADC 102nd show. “It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges. ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made."

New for 2024

One notable change for the ADC 103rd Annual Awards is Best of Discipline honours will be awarded to brand-based work only. Entries for non-profit clients are no longer eligible.

This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.

Other highlights for the ADC 103rd Annual Awards include:

Rankings Points - All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.

Storytelling Categories - Advertising discipline expanded with new categories for Storytelling in Humour and Drama genres. 

Continued partnership with creative community Working Not Working on event and content collaborations, as well as the special Freelancer of the Year award.

ADCMembers’ Choice Award, where freelance members of both The One Club and Working Not Working are invited to cast votes for their favourite entry amongst the year’s top-scoring works in all ADC Design disciplines. 

Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 27th, 2024, with extended deadline of February 16th, 2024, and final deadline March 1st, 2024.  

ADC 103rd Annual Awards juries will be announced shortly. In-person judging takes place in March 2024, with finalists announced in May. Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place May 13-17th.

Tiered pricing

A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.

Unlike for-profit awards shows, The One Club is a non-profit organisation that puts revenue generated from awards entries into programs that serve the industry under the club’s four pillars: Education, DEI, Gender Equality and Creative Development.  

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organisation whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.