Adam Zeller Joins AKQA as Head of Social

A seasoned marketing executive, Adam has over two decades of experience in digital strategy and audience engagement. Known for his work with global brands across entertainment and media, Adam brings a strong track record of building integrated campaigns that drive brand value and engage audiences.

In his new role as Head of Social, Adam will lead AKQA’s social practice, overseeing strategy, content, and execution for a roster of clients, including Levi Strauss & Co., NordicTrack, and iFIT. This new hire marks a significant milestone in AKQA’s continued commitment to social media innovation. Under Adam’s leadership, AKQA’s Social capability will be further augmented to meet the evolving needs of clients across platforms and to strike new partnerships with creators, influencers, and key opinion leaders. Adam will report to Sebastian Gunnewig, executive director, brand consulting.

Prior to joining AKQA, Adam was SVP of global digital marketing at Disney, and vice president of social media at NBCUniversal, where he built social media marketing teams for Bravo and Oxygen, significantly boosting ratings and brand loyalty.

On his role, Adam said: “I am delighted to join the talented team at AKQA as Head of Social. From the client side, I’ve known that AKQA is synonymous with innovation, quality, and creative excellence, and I’m excited to contribute to the agency’s forward-thinking approach. I look forward to collaborating with visionary colleagues to drive this already thriving business with a fresh perspective.”

Simon Jefferson, managing partner at AKQA, added: “As social has become the main channel for brands to connect with their consumers, AKQA continues to build capabilities that enable us to elevate our clients’ approach to social. We’ve been developing our Social Practice over the past few years, and Adam’s appointment marks an inflection point in our journey. Having led social teams at Disney, 20th Century Studios, and NBC Universal, Adam brings knowledge, experience, and a strong network from the world of entertainment that will further differentiate our offering and create even more value for clients.”