Tiger Woods Spotlights the Precision of Golfwear in Sun Day Red's Latest Campaign

Tiger Woods and Sun Day Red, in partnership with AKQA, have launched a new campaign today, “From His Game to Yours,” to support and celebrate the initial launch of the brand's 2025 Spring/Summer collection.

This film pays homage to the importance of apparel performance on the golf course and features Tiger in his element, between the course and the design studio, as he tests, tweaks, and refines every detail. He is hands-on with the process, working directly with designers to get it just right. It’s about precision, performance, and gear built for his game, and for yours.

Sun Day Red and AKQA teamed up on creative development, content production and execution, with AKQA associate creative director Hunter Patrick directing the film.

“We wanted to bring attention to the elevated level of involvement that Tiger has with the brand and how his feedback and insights directly shape the product. Showing that he isn't just the face of the brand, he is the force behind it.” said Patrick Gregory, client director, AKQA.

“Tiger Woods is the heartbeat of Sun Day Red, and we work closely with him to deliver premium products for golfers that exceed the highest expectations—his own. His insights provide us with a unique advantage, and this campaign beautifully showcases the powerful nature of his involvement.” said Scott Frost, head of marketing, Sun Day Red.