Adam Scott Gets His Taxes Done in TaxAct Campaign

As we head into the holiday season, which is quickly followed by tax season here in the US, Fallon launches its first campaign with TaxAct as its new agency of record across creative and media. 

With voice over by actor Adam Scott (from shows like Parks and Recreation, Severance, Stepbrothers, etc.), the campaign is simple, honest, and relatable. Because we know there’s one resounding truth about tax season - that no one likes doing their taxes and even TaxAct, a tax company, gets that. The tagline? “Let’s get them over with.” 

All in all, the campaign will run across TV, Digital Video, Social, and Audio channels with ten :15 second video spots as the anchors.

“With our new campaign we just want to speak honestly to consumers while continuing to raise awareness for the TaxAct brand. We’re proud of our new work developed with Fallon, and the focus on a simple and relatable truth - We all just want to get our taxes over with, and TaxAct can help you do that,” said Mike Wolfe, head of brand marketing, TaxAct.

“TaxAct is a leader in the tax preparation industry, and we’re thrilled to be their partner. From the beginning we felt they could truly stand out by being themselves; with a memorable, and refreshingly honest campaign that looks at taxes the same way people do,” said Rocky Novak, CEO, Fallon.