Adam Scott and TaxAct Make Filling in Taxes as Painless as Possible

It’s January, which means a lot of things - resolutions, big games, and… tax season. 

So now, the long-awaited sequel to last year’s TaxAct campaign is here. That’s right - Fallon and TaxAct are back with the latest iteration of the 'Let’s Get Them Over With' campaign, featuring a second year of Adam Scott. Wait… what sequel were you thinking of? Don’t worry, this campaign won’t sever any expectations. 

This year, the campaign is all about TaxAct's live expert help offering, Xpert Assist, which includes a team of real tax experts who can provide personalised advice.

The campaign includes video and audio assets that will run nationwide across TV, Streaming, Audio, and Social and will roll out in full over the coming weeks. Both creative and media were led by Fallon.

Fallon and TaxAct are united by America's shared opinion that filing taxes isn’t anyone’s favourite pastime. That’s why TaxAct is here to remind you that while it’s not the most fun time of the year, TaxAct's easy-to-use software can make it as quick and painless as possible. The campaign strikes a balance between transparency and familiarity, all without taking itself too seriously. Getting your taxes over with should feel like a sigh of relief, not just another chore.

"We’re excited to continue working with Fallon to highlight the shared truth that no one likes taxes," says Mike Wolfe, vice president of brand marketing for TaxAct. “We are evolving our product and expanding our live expert help offerings to continue to better help tax filers get their taxes done, so they can focus on other things.”

Justin Miller, creative director at Fallon, shares, “Most people agree that filing taxes is a hassle. So instead of trying to distract from the annual dread, we owned it. And to break through in an already cluttered category, we have a hilariously relatable voice-over that perfectly embodies our frank messaging alongside a simple but ownable visual approach.“