Tasked with growing customer experience practice as managing director, experiences and technology for VMLY&R Asia
VMLY&R has appointed Gary Teo as managing director of experiences and technology to elevate the connected brand experience for clients across Asia.
Gary returns to VMLY&R to lead the experiences and technology portfolio. With expertise in marketing technologies, customer experience and product management, Gary is tasked with building the agency’s E&T capabilities and partnerships across the region. His immediate focus is on applying customer experience (CX) and data-driven marketing technology solutions to help drive business KPIs and provide value for VMLY&R clients. Based in Singapore, Gary will report to Asia co-CEO Tripti Lochan.
Gary has over 10 years of experience working with global brands, leveraging data and technology to optimise customer experience and drive lead generation. He first joined VML(Y&R) in 2013, where he led the agency’s technology practice, rapidly building and scaling the technology portfolio, capabilities and team. Gary was instrumental in leading the digital user experience transformation for notable brands in the region including 3M, Hilton, Ford, CIMB, Shiseido and Dell. He joins VMLY&R from his role as Marketing Technologies Lead at Accenture.
Commenting on his appointment, Tripti Lochan, co-CEO, VMLY&R Asia, said: “We are delighted to welcome Gary back to the VMLY&R family. Client needs are changing every day, and as we continue to innovate and ramp up our capabilities across the region, Gary is a great complement to the team. With his extensive experience bringing together marketing technology, data and creativity, he is the ideal candidate to take the Experience and Technology division to greater heights. We look forward to the energy and ideas he will bring to the table.”
“VMLY&R is the perfect incubator that combines creative thinking with digital innovation, data and effectiveness. In doing so, we’re able to produce the best solutions for clients,” said Gary. “I’m excited to return to the agency and immerse myself in the vibrant, curious and enterprising spirit and I’m equally keen to deliver truly connected brands for clients and accelerate the agency’s trajectory in the region.”
VMLY&R creates connected consumer experiences and brands, focusing on six key practices: brand stewardship, advisory, commerce, content and media innovation, data and insights, and experience and technology.