Accenture Song Welcomes Davide Boscacci and Promotes Ilaria Tiezzi

Today, Accenture Song announced that it has hired Davide Boscacci to be its chief creative officer (CCO) for Italy, Central Europe and Greece (ICEG), in a newly created role for the region. As the first CCO, he will lead a multinational group of creatives and will be responsible for implementing quality in the areas of brand, digital engagement and content, using new data-driven technologies and expanding the boundaries of creative work.

He will report directly to Max Cremonini, head of the creative business in Europe for Accenture Song, and Neil Heymann, the global CCO of Accenture Song.

In addition, Davide joins the global Creative Council – the board of all creative leaders in Accenture Song - to represent ICEG. Esteemed and recognised across the market, connected to the client and creative ecosystem, he becomes the accelerator of creative activity, helping to reach more clients, delivering high quality work and consolidating Accenture Song's position in the market.

Previously, Davide worked at Publicis as global executive creative director, overseeing global brands such as Coca-Cola, Nescafé, Voltaren (GSK) and operating in the Milan, Paris and Lausanne offices. He was vice president of the Italian Art Directors Club, as well as a board member of UNA (Italian Association of Communication Agencies) and runs IF!, the Italian creativity festival, which he co-founded in 2014. Over the course of his career, he has received numerous awards at majors advertising festivals including Cannes Lions, Clio, D&AD, Lia, Eurobest, NY Festival and Golden Drumm.

Max Cremonini, head of the creative business in Europe for Accenture Song, said, “Davide is a hugely successful creative leader with vast experience and a true passion for craft. He will be instrumental in connecting Accenture Song creative teams with broader expertise from marketing to data to technology, in service of helping clients accelerate sustained business growth through relevance.”

Davide Boscacci, chief creative officer for Italy, Central Europe and Greece, Accenture Song, said, “I am extremely excited to have the chance to work with such inspiring leaders in a company that is so clearly working to redefine the future of communication.”

Neil Heymann, global chief creative officer for Accenture Song, said, “We’re very happy to welcome Davide to our European team and the extended Accenture Song creative collective. Davide has the kind of creative restlessness and inventive approach to business that we see as essential for driving our future growth. We’re looking forward to seeing the creative identity he builds in this region and feeding off the energy he’ll bring to our team.”

Further leadership updates from Accenture Song in Italy

Another notable leadership update from Italy includes the promotion of Ilaria Tiezzi as Accenture Song’s European lead of sales and commerce.

Ilaria is responsible for integrating Accenture services and capabilities to drive commerce deal origination across all industries. Together with her new role, Ilaria was also appointed global lead for direct digital commerce, with the responsibility to develop and adapt Accenture Song’s commerce offering for owned and direct channels, including social commerce.

Prior to this role, Ilaria was the European lead for the consumer goods and services industry in commerce at Accenture Song.

Before joining Accenture, Ilaria spent 18 years as an executive at leading international companies, such as Boston Consulting Group and Sky Europe, and highly innovative European start-ups where she played a pivotal role in their managerial evolution, internationalisation and exponential revenue and profitability growth. Until 2021 she was the CEO of an online sales accelerator managing and optimising marketplace presence for hundreds of companies in Europe and North America.

Ilaria has served as an independent board member of Cellularline SpA and a board member of the National Academy of Fine Arts of Turin. She holds a Master’s degree with honours in economics and management from Luigi Bocconi University, where she also serves as adjunct professor of digital strategy.

In 2021 she was recognised by Fortune as one of the '40 under 40' managers in Italy and is one of the 'InspiringFifty Women', an international award recognizing inspiring female managers in technology-, digital- and innovation-driven sectors.

Max Morielli, president of Europe for Accenture Song, said, “Our clients know us for delivering growth via our spectrum of craft and capabilities. There’s tremendous talent, technology, tools, and creativity behind that. We firmly believe that Accenture Song offers the best playground for innovation, culture for potential and people for collaboration. Our people can reinvent themselves and their careers here. From building an accessible future through inclusive design to helping large companies create new ventures to make consumption more sustainable – there are so many possibilities. We warmly welcome Davide to our business and share congratulations to Ilaria for taking on this opportunity.”

Ilaria Tiezzi, Accenture Song’s European lead of sales and commerce, said: “I am very excited and honoured by the unique opportunity I’ve been given, to lead a strategic team dedicated to the design and architecture of our end-to-end commerce value proposition, blending together all Accenture’s services and capabilities to enable and support our clients in driving continuous relevance and revenue growth in the digital space. Catalysed by the pandemic, digital sales and commerce is a once-in-a generation opportunity and our clients are required to rethink and challenge their current business model across an ever-expanding list of digital channels and partner ecosystem. We are uniquely positioned to become their transformative partners, helping them to build truly agile data-driven organisations and enabling them to sell anywhere, and delight everywhere.”