Accenture Song UK Uses Quirky Comics for Confused.com's Latest Campaign

This week Confused.com is running the attached ad campaign in the run-up to Halloween (live in Tuesday's Evening Standard, and yesterday's Metro). The work was created by Accenture Song UK, and media planned and bought by Zenith. 

Confused.com is releasing weekly comic-strip-style print ads titled ‘the Confused.comics’. Quirkily illustrated by Snelse, they focus on how everyday confusions should be entertained rather than avoided. The placement helps bring the campaign to life, with print ads regularly appearing on the front page of The Metro and Evening Standard. 

Where the weekly news agenda reflects the increasingly confusing times the UK lives within, Confused.com’s weekly ‘comics’ offer a light-hearted commentary – reflecting the brand messaging of: ‘Life is Confusing. Insurance doesn’t have to be. Don’t be confused. Be Confused.com’.