Accenture Song Appoints Arun Kumar as Global Head of Data and AI

Accenture Song is appointing Arun Kumar as its new global head of data and AI.

In this role, Kumar will lead Song’s global data and AI team and solutions. Based in the US, Kumar will report to Baiju Shah, Accenture Song’s global chief strategy officer. 

Kumar joins Accenture Song from a period of independent consulting. Prior to this, Kumar was the chief data and marketing technology officer at Interpublic Group, responsible for developing its data and technology solutions globally and growing its addressable media buying practice, as well as playing a pivotal role in IPG’s major acquisitions.  

Baiju Shah, chief strategy officer of Accenture Song: “Arun is an industry visionary with extensive experience in leading data and AI solutions around the world. He has a proven track record of using data & AI to fuel business growth and brand relevance. I’m thrilled to have him join our leadership team and I am looking forward to working closely with him to architect our future.” 

Accenture Song, the world’s largest tech-powered creative group, is a leader in applying generative AI to responsibly create growth and relevance for businesses.  Partnering with clients across many industries, we leverage generative AI in creating new products and services; reinvent marketing and commerce by powering, creating, and scaling content and building intelligent sales and services.