Acadia Launches Dedicated CHEWY.com Unit

As the opportunities to support brands in the growing arena of retail-owned networks continues to grow, independent digital media agency Acadia is expanding its marketplaces practice with a dedicated Chewy.com unit. Acadia believes that retail media does not mean just Amazon. The opportunity and challenge for our clients is larger and we must be there to help them across all the key retail media arenas, and Chewy is one of those powerhouses.

Acadia already brings comprehensive expertise to Amazon, Walmart, and Instacart helping clients with everything from advertising and analytics, to inventory management to listing, content, creative, SEO, product rankings, and reviews support. On Chewy.com, Acadia will leverage its deep retail media expertise to plan and execute advertising strategies for brands in the pet category. 

“Not many agencies understand the dynamics of Chewy’s retail media capabilities and how brands can leverage their properties to convert shoppers into buyers,” explained Julie Spear, partner and head of retail marketplace Services at Acadia. “We are constantly adding new retail networks to our specialized offering and Chewy has a one-of-a-kind audience that is important to many of our client partners.”

Immediately, Acadia will manage strategy, advertising, and measurement on Chewy.com for  other agency clients. Acadia already handles retail media for these clients  across Amazon, Walmart and Instacart. With specialised teams on important retail marketplaces, Acadia says it can deliver optimum results though nuanced understanding of what works best in each outlet.

Taking a complete approach to marketplaces is central to Acadia’s founding premise. The agency started to give middle marketers complete digital marketing expertise, and online retail ecosystems are a defining arena for emerging brands. 

To deploy its media buying strategy on Chewy, Acadia is tapping into its long-standing partnership with ad-tech company Pacvue, the leading retail media and operations platform for enterprise brands.