Acadia Hires Rebecca Yi as Head of Influencer Marketing
Acadia, which gives middle-market businesses the digital acumen once reserved for the world’s biggest brands, has hired Rebecca Yi as its first head of influencer marketing. Rebecca was an architect of the Village Marketing success that prompted WPP to acquire the pioneering influencer agency a year ago. She has also led integrated marketing efforts for Edelman and Ogilvy, touching a wide range of consumer brands including The Coca-Cola Company, T.J.Maxx, Samsung, White Claw, Corkcicle, and SeatedApp.
“When it’s part of an omnichannel effort, rather than an isolated specialty, influencer can yield critical insights that raise the performance of all digital marketing,” said Jared Belsky, CEO of Acadia. “Rebecca has mastered the influencer space in so many categories, from CPG and health & wellness to finance and tech. With her at the helm, we can increase the return on all our client campaigns.”
Since founding in mid-2021, Acadia has acquired and integrated elite practitioners in key digital disciplines. Influencer marketing takes Acadia another step toward its goal to be the middle marketer’s full-service digital agency. It’s an essential discipline that many midmarket companies don’t have access to, let alone the ability to weave it into a complete go-to-market program.
“We can build a new version of influencer marketing,” said Rebecca. “By combining influencer efforts with the tremendous data, commerce, and search capabilities Acadia has, we can make clients more relevant and more profitable. It’s a new chapter for the practice and for me.”
Acadia is a full-service growth marketing platform with locations in Atlanta, Grand Rapids, and New York City, as well as employees distributed around the globe. The agency specialises in helping companies and products in the mid-market build market share and grow. It offers a wide range of digital marketing services including paid and retail media, earned and owned media, development and ecommerce, analytics and intelligence, and a full range of retail media and marketplace solutions.
