Absurd Scenarios Tell a Car's History in Car-Pass Campaign

Car-Pass' playful spot from Spindle director Greg Hackett uncovers the untold stories behind second-hand vehicles.

The film draws on a series of satirical and absurd scenarios to show that every used car has had a history before we buy it. Whether it’s a scorned wife taking their revenge on a partner’s prized Porsche, giving birth on the side of a busy road, or professing young love via heart-shaped donuts, these cars have all lived a life, and you can discover their pasts using Belgium’s roadworthiness inspection initiative, Car-Pass.

Director Greg Hackett said, "The film was created to showcase Car-Pass, a Belgian national brand that offers a service for tracing the history of your vehicle. Right from the outset, the creatives and production team were super up for collaborating on the script so we could find the perfect scenes to reflect the main idea - that your used car has lived a life before. Literally anything can happen within a car – the trick was finding that sweet spot between what's realistic and what's totally out there. In terms of the direction, my angle was to make each car the main character of each scene, rather than the humans, and then to treat each scene as its own little film, mixing up a bunch of tricks to pull it off; like going handheld with the 35mm camera to chasing cars down the road with the U-crane."