A Visual Tribute to The New Yorker's Centenary

Over the past century, The New Yorker has become a multi-platform enterprise renowned for its definitive reporting and commentary on politics, culture, and the arts, along with its award-winning audio and film divisions and the annual New Yorker Festival. The New Yorker continues to stand apart for its rigor and excellence, and for its singular mix of stories that surprise, delight, and inform.

‘Everything, Covered – 100 Years of The New Yorker,’ the magazine’s first-ever video campaign, honours 100 years of The New Yorker by taking us through a journey of its most notable covers and poignant societal moments, honouring its legacy as a source of integrity, accuracy, wit, and humanity and pointing to a great future sustained by those principles. It captures the essence of what has made the New Yorker a cultural touchstone for the past century, echoes the magazine’s signature style, and reflects on 100 years of the publication with an ode to its enduring legacy, its unique ability to find clarity in a world of constant change, and its relentless pursuit of truth in all its forms.

A team from Condé Nast Creative Marketing, editors from The New Yorker, and Le Truc selected the nearly 700 images out of the roughly 5,000 covers in the magazine’s history featured in the final cut. The result is an odyssey through its most poignant front-page artworks, including those from some of the most legendary illustrators and artists of the last century, including Kadir Nelson, David Hockney, Art Spiegelman, and Maira Kalman. No covers were manipulated in any way to respect their legacy and integrity.

From the humorous to the bone-chilling, satirical to sensational – the short film takes us through recent history’s most important cultural moments spanning political scandals, war, gun violence, sports, the arts, life during COVID, new technological developments, and beyond. Together, the images and script remind viewers that, over the past hundred years, The New Yorker’s coverage has always been there to help us make sense of the moment, whatever it may be. The script, which was written in direct partnership with the New Yorker editor David Remnick and his team, is read by Jia Tolentino, staff writer.
The soundtrack is an interpretation of Gershwin’s seminal “Rhapsody in Blue,” which also recently celebrated a 100th anniversary. The music was done by Human. Animation was a collaboration with Le Truc and Roof.

“Over the past hundred years, The New Yorker has covered it all, from political campaigns to scientific breakthroughs to the arts and more, always with depth, rigor, and a fair bit of good humour,” said The New Yorker’s editor, David Remnick said. “This campaign celebrates that history and points to a thrilling future. We hope it will inspire new subscribers to join us for everything we have to offer.”

“CTV presents an opportunity to connect with a highly engaged audience that resonates with The New Yorker's unique blend of insightful journalism and cultural commentary. This campaign allows us to strategically expand our reach beyond traditional channels, use strategic targeting to drive subscriptions, and to introduce the next generation to The New Yorker's enduring legacy and beyond,” said Michael Ribero, SVP of consumer revenue, Condé Nast.

"In an era of misinformation and clickbait journalism, The New Yorker has remained an antidote by challenging readers to think deeper, to embrace complexity, and to earn their cultural rewards – and in a world that demands more, that’s exactly why it matters. The film underscores The New Yorker’s status as a badge of intellect to its readers,” said Marcos Kotlhar, partner and chief creative officer, Le Truc.

‘Everything, Covered – 100 Years of The New Yorker’, celebrates the art of looking closer, questioning what we know, and diving into the things that shape our world, from the laughable to the deeply thought-provoking.