BBH wanted to give the UK an accessible way to enjoy the Brazilian fever that would be going on during the World cup. The communications idea dramtised the central role that food plays in Brazil’s vibrant and energetic culture.
The spot follow a boy’s journey home from KFC, capturing his journey through the vibrant, energetic and sound-filled streets of Brazil. As he excitedly arrives home to his family we soon learn that the only time Brazil is actually quiet is when they’re eating good food.
Credits
Client name and title: Meg Farren - Marketing Director
BBH Creative Team: Shelley Smoler & Raphael Basckin
BBH Creative Director: Hamish Pinnell
BBH Team Manager: Leo Sloley, Helen Campbell-Borton
BBH Team Director: Phil Baker
BBH Strategy Director: Ross Berthinussen
BBH Strategist: John Jones
Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Adam Reid
Production Company: Stink Brazil
Director: Jones & Tino
Executive Producer: Andrew Levene
Producer: Cecilia Salguero
DoP: Juliano Lopes
Post Production: The Mill
Editor/Editing House: Max @ Stitch
Sound: Sam R @ 750mph
Print Credits
BBH Producer: Sarah Cox
Photographer: Tara Fisher
Exposure (where is this work running, country and media type): UK & Ireland TV and Outdoor