senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

A Sprawling City Is the Stage for an Epic Game of Chess in Global PlayStation Spot

10/09/2021
Advertising Agency
London, UK
744
Share
Editors' Choice: adam&eveDDB teams up with Riff Raff's Francois Rousselet on the latest Play Has No Limits ad

Welcome to the city where play is elevated to extraordinary new heights. Where every move is crucial and the game means everything.

adam&eveDDB's new film for Sony Interactive Entertainment, the maker of PlayStation, takes the viewer on a journey through a city like none other. A world that is uniquely PlayStation and shows what can happen when play is taken to an unprecedented level.

This powerful new spot - directed by Riff Raff's Francois Rousselet - ignites the feeling of exhilaration that comes with PlayStation’s unapparelled gameplay experiences, as dozens of elaborate characters travel through a city laid out like a chessboard.

The film tells the story of two rival Kings who battle through an epic game, and follows the progress of a Pawn, the most unassuming piece on the board, as she makes her way through the city. On her way she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team.

Agency / Creative
Media
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
More News from adam&eveDDB
Trends and Insight
Most Read of 2024: UK’s Biggest Stories
10/12/2024
1.5k
0
Behind the Work
Most Read of 2024: Behind the Work
09/12/2024
228
0
ALL THEIR NEWS
Work from adam&eveDDB
Making It Click
Aviva
09/12/2024
14
0
IAMS Presents: Waylon
Mars
28/11/2024
45
0
The Last Verse
Disney+
27/11/2024
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0