A Soda Gun-Slinger Shows Off his Moves in W+K's Southern Comfort Spot

Southern Comfort's Whatever's Comfortable campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it. 

Now, Wieden+Kennedy New York unleash the Young Gun. This is Stephen. He is an accomplished bartending journeyman. His self-described “Not Neat” style creates signature pours for Southern Comfort.

His motto to aspiring bartenders is also his email signature: “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?”

Because Stephen believes in modern “open source bar shared practices” many of his more notable drinks have been cataloged.  

Stephen recommends the "Cola. Not neat"  but would like to invite you to customize your own drink at the newly redesign southerncomfort.com.

Credits

Agency: Wieden+Kennedy New York

Executive Creative Directors: Susan Hoffman

Creative Directors: Jimm Lasser & Caleb Jensen

Creatives: Andrew Jasperson, & Fabian Berglund

Producer: Orlee Tatarka

Head of Content Production: Nick Setounski

Account Team: Toby Hussey & Katie Hoak

PRODUCTION

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Holly Vega

Managing Director: Shawn Lacy

Line Producer: Kathy Rhodes

Director of Photography: Benoit Delhomme

EDITORIAL 

Editorial Company: Mackenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Ryan Steele

Post Executive Producer: Sasha Hirschfeld

VFX

VFX Company: The Mill

VFX Senior Producer: Orlaith Finucane & Aleen Kim

Lead Flame Artist/Creative Director: Jade Kim (Lead) & Margolit Steiner

CG Artist: Laurent Giaume

MUSIC + SOUND DESIGN

Song: Love Me

Artist: The Phantom

MIX

Mix Company: Sonic Union

Mixer: Steve Rosen