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A Slow Tractor Can't Beat the Long Lasting Battery of iPhone 14 Plus

10/07/2023
Production Company
Los Angeles, USA
282
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Spot from Apple Marcom and SMUGGLER director Ivan Zacharias highlights benefits of all day battery life

Apple has launched the latest instalment of its 'Relax, it's iPhone' campaign. The campaign from Apple Marcom and SMUGGLER director Ivan Zacharias highlights the benefits of iPhone 14 Plus all day battery life. 

'Tractor' follows a man driving a slow tractor on a long, lonely road receiving directions from his iPhone 14 plus. Once he realises he has a long slow journey ahead, he fears loosing battery for mapping. He soon realises his iPhone 14 plus has a long lasting battery, meaning he can get through his journey easily.

Ludacris track 'Two Miles An Hour' provides the soundtrack for the campaign.

Agency / Creative
Production
Music / Sound
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