A Slinky Does the Jungle Boogie in adam&eveDDB’s New Halifax Ad

Halifax has marked a refresh of its brand with a new campaign by adam&eveDDB, entitled ‘Make It Happen’. 

Directed by The Sacred Egg through Riff Raff Films, the new spot follows a toy moving into a new house with its family. In and amongst the boxes and furniture, the toy sees a new world of possibility and promise to the beat of Kool and the Gang’s ‘70s classic Jungle Boogie. 

Russell Galley, managing director, Halifax said: “This is about evolving our strong Halifax brand, making it more modern and more relevant. Our new strategy, Making It Happen, is action-oriented, is entirely customer focused, and absolutely right for the Halifax.”

Catherine Kehoe, managing director, group brands and marketing, Halifax, added: “We’re very excited to be re-launching the Halifax brand with a new strategy, visual identity and advertising campaign that makes Halifax more modern, distinctive and relevant.  ‘Halifax makes it happen’ is an action orientated brand promise that responds to what customers are looking for in their lives – a bank that enables them to achieve what’s important to them and their families in an easy, straightforward way”.