A Round-Up of 2023’s Ramadan and Eid Campaigns

21/04/2023

LBB Editorial

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London, UK

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21/04/2023

LBB’s Nisna Mahtani rounds up all of this year’s campaigns marking the ninth month of the Islamic calendar and ending with Eid celebrations

As the holy month of Ramadan comes to an end and Eid celebrations are underway, there have been many ads which have captured the festivities. This year, Ramadan campaigns have come from across the globe, spanning not only the Middle East - Saudi Arabia and Dubai in particular - but Indonesia, the UK, Malaysia and more. So, we've decided to collate them all in one handy list for you to view at your leisure.

While more markets begin to embrace the celebrations and target advertising towards the Muslim population, diversity and inclusion continue to be championed. And while there’s no doubt that every country has its nuances, humour, demographics and traditions, it’s encouraging to see more brands tackle the market they are within and cater to those celebrating Ramadan and Eid.

Some of these brands include Al-Futtaim IKEA, Peugeot, EA Sports, Uber Eats, Pepsi, Tesco and more. Keeping in mind the themes of the holy month, namely togetherness, memorable family moments, charity, community and faith, each spot on the list ensures one or more of these values are at the forefront of each campaign.

To see how each brand added its flavour to the festivities, here are all of the Ramadan and Eid campaigns from 2023: