A Round-Up of 2022's Ramadan and Eid Campaigns
As 24.9% of the world's population celebrate Ramadan in April 2022, and the world returns to normality after two years of being in a pandemic, brands and their supporting creative agencies have celebrated the ability to share the occasion together.
Part of the Islamic religious holiday focuses on time to self-reflect, get closer to a higher power and both understand and give back to the community. A large part of this process includes fasting during this time and the subsequent Iftar (breaking of fast) which involves having a meal while spending time with family and friends. The overarching trend this year is that of togetherness, celebrating a time where it’s possible to interact with others and cherish loved ones.
With campaigns from the likes of Tesco, Mercedes Benz, McDonalds, Peugeot, Subway, Uber Eats, Coca-Cola and more, the global community seems to be taking the time to celebrate the tradition in a more inclusive way.
Here’s a round-up of this year's Ramadan and Eid campaigns.
Tesco - ‘Ramadan Billboards’
Agency: BBH London
Mercedes Benz - ‘The Road to Mecca’
Agency: Publicis Dubai
Production Company: Stoked
McDonald’s Indonesia - ‘Family Day Out’
Agency: Publicis Worldwide
Peugeot - ‘El Misaharaty’
Agency: Science & Sunshine
Jameel Motors - ‘Ramadan Party’
Agency: Serviceplan Middle East
Procuction Company: Big Kahuna Films
Pizza Hut - The Ramadan Feast
Agency: M&C Saatchi UAE
Americana - ‘Foul’
Agency: VMLY&R Commerce UAE
Uber Eats - ‘Sundown Spots’
Subway Malaysia - #SatuKakiLebihMesra
Agency: VMLY&R COMMERCE Malaysia
Coca-Cola - ‘Ramadan’
LEGO Middle East - ‘Through Their Eyes’
Home of Switz - ‘The Gift of Time’
Infiniti Middle East - ‘This Ramadan, treasure every moment’
Accenture Middle East - ‘Ramadan NFT Collection’
