With 2022 Ramadan and Eid celebrations in full swing after two years of virtual celebration, LBB’s Nisna Mahtani rounds up the ads we’ve seen so far
As 24.9% of the world's population celebrate Ramadan in April 2022, and the world returns to normality after two years of being in a pandemic, brands and their supporting creative agencies have celebrated the ability to share the occasion together.
Part of the Islamic religious holiday focuses on time to self-reflect, get closer to a higher power and both understand and give back to the community. A large part of this process includes fasting during this time and the subsequent Iftar (breaking of fast) which involves having a meal while spending time with family and friends. The overarching trend this year is that of togetherness, celebrating a time where it’s possible to interact with others and cherish loved ones.
With campaigns from the likes of Tesco, Mercedes Benz, McDonalds, Peugeot, Subway, Uber Eats, Coca-Cola and more, the global community seems to be taking the time to celebrate the tradition in a more inclusive way.
Here’s a round-up of this year's Ramadan and Eid campaigns.