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A Round-Up of 2022's Ramadan and Eid Campaigns



With 2022 Ramadan and Eid celebrations in full swing after two years of virtual celebration, LBB’s Nisna Mahtani rounds up the ads we’ve seen so far

A Round-Up of 2022's Ramadan and Eid Campaigns

As 24.9% of the world's population celebrate Ramadan in April 2022, and the world returns to normality after two years of being in a pandemic, brands and their supporting creative agencies have celebrated the ability to share the occasion together. 

Part of the Islamic religious holiday focuses on time to self-reflect, get closer to a higher power and both understand and give back to the community. A large part of this process includes fasting during this time and the subsequent Iftar (breaking of fast) which involves having a meal while spending time with family and friends. The overarching trend this year is that of togetherness, celebrating a time where it’s possible to interact with others and cherish loved ones.

With campaigns from the likes of Tesco, Mercedes Benz, McDonalds, Peugeot, Subway, Uber Eats, Coca-Cola and more, the global community seems to be taking the time to celebrate the tradition in a more inclusive way.

Here’s a round-up of this year's Ramadan and Eid campaigns.

Tesco - ‘Ramadan Billboards’

Agency: BBH London

Mercedes Benz - ‘The Road to Mecca’

Agency: Publicis Dubai
Production Company: Stoked

McDonald’s Indonesia - ‘Family Day Out’

Agency: Publicis Worldwide

Peugeot - ‘El Misaharaty’

Agency: Science & Sunshine

Jameel Motors - ‘Ramadan Party’

Agency: Serviceplan Middle East
Procuction Company: Big Kahuna Films

Pizza Hut - The Ramadan Feast

Agency: M&C Saatchi UAE

Americana - ‘Foul’

Agency: VMLY&R Commerce UAE

Uber Eats - ‘Sundown Spots’ 

Subway Malaysia - #SatuKakiLebihMesra

Agency: VMLY&R COMMERCE Malaysia

Coca-Cola - ‘Ramadan’

LEGO Middle East - ‘Through Their Eyes’

Home of Switz - ‘The Gift of Time’

Infiniti Middle East - ‘This Ramadan, treasure every moment’

Accenture Middle East - ‘Ramadan NFT Collection’

Toyota UAE - ‘Journeys of Mindfulness’

Surf Excel - ‘Ramazan 2022’

KFC Pakistan - ‘This Ramadan: Share to Feel Good’

Zed - ‘Ramadan 2022’

Tang - ‘A tasty source of Vitamin C’

SIUT - ‘Ramadan Appeal 2022’

HANDS Pakistan - ‘Story of Akbar’

Shan Foods - ‘Shan Ramzan’

Telenor Pakistan - ‘#AchaiKaTrend’

Dalda Foods-  ‘Is Ramzan Dalda sey sajey har dastarkhwan’

view more - Trends and Insight
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LBB Editorial, Tue, 03 May 2022 07:00:00 GMT