A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.  

State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives  home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto.