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A Malfunctioning AI Puts Himself Back Together in Hot Chip Video 'Broken'

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Caviar's Maxim Kelly directs the video exploring the feeling of defeat

A Malfunctioning AI Puts Himself Back Together in Hot Chip Video 'Broken'

Maxim Kelly has collaborated with Hot Chip for their latest music video for Broken, which is taken off the band’s eighth album Freakout/Release, released in August.

The video premiere coincides with the release of several remixes of the single from the likes of Jacques Lu Cont, Planningtorock and Each Other; which can be streamed here. Amidst a bright backdrop and a beaming chorus, Broken finds Taylor emotively exploring the feeling of defeat, as well as how the people around us help put ourselves back together. “Sometimes you see friends who are really struggling with things in their lives,” he explains, “and you feel empathy for what they’re going through. We can all relate to the feeling of being broken down by things.”

The video is a take on the classic boy band video, but instead is created and performed by malfunctioning A.I. Maxim adds: “I’m intrigued by A.I. machines doing artwork. In the future, robots and computers might make music videos too, this is what I imagine the first will look like. I referenced the boyband videos I grew up watching on MTV, overly sentimental with emotional and gut-wrenching performances. In this video, soulless androids run through all the motions and cliches of these videos with deadpan robotic precision. It’s a pop video with all the entertaining and watchable bits taken out.”

The band have been confirmed to headline next summer’s Kaleidoscope Festival at London’s Alexandra Palace and with up and coming live dates that kick off in 2023 for The Warehouse Project in Manchester in February.

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Categories: Music video, Short Films and Music Videos

Caviar, Wed, 30 Nov 2022 15:00:06 GMT