A Literal ‘Monster’ To-Do List Hassles Small Business Owners in Progressive Insurance Campaign

No one has a to-do list quite as endless as a small business owner, and when it comes to the incessant tasks, there’s one that can seem especially daunting and time consuming: shopping for insurance. Progressive and creative agency Arnold Worldwide bring small business owners’ monster to-do lists to life in two new spots.

In the form of a sticky-note creature, a personified small business owner’s to-do list looms over, reminding him of all the things he needs to get done in one day. Between restocking inventory and paying bills, the business owner’s list of to-dos is never-ending. But there is one ‘to-do’ on the list he is already ahead of: getting a commercial auto insurance quote. With Progressive, small business owners can easily get a quote for their insurance online and see if they can save. So, they can quickly get right back to taking on all of their other to-dos.

Sean McBride, chief creative officer, Arnold, comments: “For me, what really elevates our latest work for Progressive is just how effectively our giant Sticky Note blob embodies what it’s like to have a runaway to-dos list as a small business owner. It’s omnipresent, it’s relentless, but there’s no malice. The list is just there – impossible to ignore, impossible to avoid – a big, sticky-note-covered elephant in the food truck.”