senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

iPhone 16 Pro Hits Different at Telus

11/11/2024
207
Share
Holiday Films joins forces with The&Partnership for iPhone 16 Pro launch with Telus and Apple

Holiday Films collaborated with T&Pm to help launch iPhone 16 Pro that showcased a longstanding partnership between TELUS and Apple. 

The campaign took TELUS’ iconic brand visuals of a critter set in a clean white space, but with an iconic twist: a hip-hop track and kangaroo that oozes swagger and confidence. With the iPhone 16 Pro, they’re a dynamic duo that just hits different. 

T&Pm brought aboard Holiday Films director Greg Brunkalla, known for his dynamic camera play and his work on hip-hop and R&B music videos, to bring the energy and dance-inspired visual style. The concept? Two heavy-hitters, the kangaroo and the iPhone 16 Pro, hype each other up in a way that echoes the moment of getting in the ring - inspired by the track’s music video. 

This campaign is a knockout with high energy and swagger, delivering the launch of the iPhone 16 Pro with TELUS in a hard hitting and memorable way.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1