A Is for Apocalyptic

Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen-Zs and millennials, and their values, aspirations and behaviours.

Cassandra has introduced a glossary of the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.