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A Horde of Evil Snowmen Face Off Against Nissan in Epic New Spot

Sequoia Content teams with Hey Wonderful’s Cedric Nicolas-Troyan and Juniper Park/TBWA in new ad for the 2017 Nissan Rogue

A Horde of Evil Snowmen Face Off Against Nissan in Epic New Spot

Winter weather got you down? How about a rowdy snowball fight to lift your spirits? Juniper Park/TBWA’s new commercial for the 2017 Nissan Rogue brings a vast snowy landscape to life with some good old-fashioned fun in “Return of the Snowmen.” Directed by Sequoia Content, Hey Wonderful’s Cedric Nicolas-Troyan , who earned an Oscar nomination for Visual Effects on Snow White and the Huntsman, the commercial showcases the vehicle’s All-Wheel-Drive as it defeats an army of snowmen in a snowball fight. The 2017 Nissan Rogue leaves no doubt about its ability to #ConquerAllConditions.

Nicolas-Troyan is known for his visually arresting work directing Universal’s The Huntsman: Winter’s War, 2016’s dark fantasy action-adventure film starring Emily Blunt, Charlize Theron, Chris Hemsworth and Jessica Chastain, and commercials for brands such as Samsung, Sega and Time Warner Cable, to note just a few. Nicolas-Troyan’s credits also include second unit directing Disney’s blockbuster Maleficent and Universal Pictures’ Snow White and the Huntsmen.

“Return of the Snowmen” was broadcast for the first time this week in Canada, and broke earlier this month in the U.S.

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Creative Agency

Creative Agency: Juniper Park\TBWA

Copywriter: Marco Buchar

Producer: Karen Blazer

Executive Creative Director: Gerald Kugler, Rodger Eyre

Chief Creative Officer: Alan Madill, Terry Drummond, Barry Quinn

Group Account Director: Calvin Daniels / Mark Dicks

Account Executive: Deanna Coates

Associate Creative Director: Susie Lee

Account Supervisor: Milly Benko

Production Company

Production Company: Sequoia Content (Canada) Hey Wonderful (U.S)

Executive Producer: Suzanne Allan

Director: Cedric Nicolas-Troyan

DOP: Glen Keenan

Line Producer: Tony McGarry

Managing Director: Michael Di Girolamo, Founder /Managing Director Hey Wonderful


Edit Company: Saints Editorial

Editor: Mark Paiva

Producer: Sara Windrim

Executive Producer: Michelle Rich

Post Production / VFX

Post Production Company: The Embassy, The Vanity

VFX Supervisor: David Casey

Producer: Danielle Kinsey

FX Lead: Adam Harder

CG Supervisor: Michael Blackbourn

Production Coordinator: Annie-Claude Lapierre


Audio Post Production: Eggplant

Category: Automotive , Cars

Genre: Action , Animation , Visual VFX