During the '23 NBA All-Star Weekend, Jordan Brand used the game and it's biggest stage to celebrate its values through a new campaign - Beyond. Beyond is a love letter to youth globally - an invitation to soar - Beyond fear, Beyond doubt, Beyond those who've come before!

The 'Beyond' film from Uncommon Creative Studio features a female baller, and was brought to life by females in front of and behind the lens - creative director Sanam Petri, Teyana Taylor (musical director), and Kaelynn Hayes (vocalist).