A Director Despairs in Comedic Renault Campaign from Publicis Italy

A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, which is able to impress even Daniel Ricciardo, a Renault Formula 1 Team racing driver. During the spot Daniel enjoys testing out the technology on board instead of following the director’s instructions and disobeying one scene after another.

This is the thinking behind the new TV commercial developed by Publicis Italy that will air all over Europe. Beyond the TV spot, the whole commercial will be uploaded on the nuovaclio.it website, with a wide section concerning all the innovations of the Renault Clio at its fifth edition. You can check out the TV spot by clicking here.

Supporting the campaign, a targeted content strategy on digital and on the main social channels.