Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland


Boys+Girls brings the hero to life for new Connected Life offering

A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland

Boys + Girls, Ireland’s most effective Creative agency, have just launched their latest brand commercial for Three, Ireland’s largest  mobile telecommunications provider – Jeff’s world. 

Last year Three Ireland launched its new Connected Life retail offering – one which moved them away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. 

“Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity. 

However it was one thing showing them how these products can fit into your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around  how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world”. Eliis Fitgerald, head of marketing communications Three Ireland. 

“Joy and freedom. Those two words defined this brief. We knew that  whatever we made needed to bring a smile to the viewer’s face, and this  idea instantly made us all smile. In many ways, Jeff is like us, excited to get  back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!” Kris Clarkin, creative director Boys + Girls.

Shot in South Africa by Tomas Jonsgarden with Ponder Films the film was crafted by production partners, Framestore, Company and The Big Picture Company. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Utilities, Mobile Network

Boys+Girls, Thu, 19 May 2022 10:38:42 GMT