Thu, 19 May 2022 10:38:42 GMT
Boys + Girls, Ireland’s most effective Creative agency, have just launched their latest brand commercial for Three, Ireland’s largest mobile telecommunications provider – Jeff’s world.
Last year Three Ireland launched its new Connected Life retail offering – one which moved them away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives.
“Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity.
However it was one thing showing them how these products can fit into your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world”. Eliis Fitgerald, head of marketing communications Three Ireland.
“Joy and freedom. Those two words defined this brief. We knew that whatever we made needed to bring a smile to the viewer’s face, and this idea instantly made us all smile. In many ways, Jeff is like us, excited to get back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!” Kris Clarkin, creative director Boys + Girls.
Shot in South Africa by Tomas Jonsgarden with Ponder Films the film was crafted by production partners, Framestore, Company and The Big Picture Company.view more - Creative
Chief Creative Officer: Rory Hamilton
Creative Director: Kris Clarkin
Senior Art Director: Dean Ryan
Senior Copywriter: Michael Whelan
Business Director: Sarah Sherry
Senior Account Manager: Jessica Stokes
Executive Production Director: Derek Doyle
Strategic Director: Patrick Meade
Head of Marketing Communications, Three: Eilis Fitzgerald
Marketing Manager, Three: Ann Marie O'Brien
Campaign Manager, Three: Carol Doherty
Executive Producer, Ponder: Paul Holmes
Director: Tomas Jonsgarden
Producer: Magnus Ackerstedt
VFX Supervisor, Framestore: Jules Janaud
Colourist, Company3: Jean-Clément Soret
Producer, Framestore: Jake Saunders
Sound Engineer, Raygun: Steven Maher
Sound Engineer, Raygun: Colm O'Rourke
Editor: Simon Pontén
Shoot VFX Supervisor, Framestore: Jay Khan
VFX Coordinator, Framestore: Poppy Chadwick
Genres: People, Comedy
Categories: Mobile Network, UtilitiesBoys+Girls, Thu, 19 May 2022 10:38:42 GMT