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A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland

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Boys+Girls brings the hero to life for new Connected Life offering

A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland

Boys + Girls, Ireland’s most effective Creative agency, have just launched their latest brand commercial for Three, Ireland’s largest  mobile telecommunications provider – Jeff’s world. 

Last year Three Ireland launched its new Connected Life retail offering – one which moved them away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. 

“Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity. 

However it was one thing showing them how these products can fit into your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around  how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world”. Eliis Fitgerald, head of marketing communications Three Ireland. 

“Joy and freedom. Those two words defined this brief. We knew that  whatever we made needed to bring a smile to the viewer’s face, and this  idea instantly made us all smile. In many ways, Jeff is like us, excited to get  back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!” Kris Clarkin, creative director Boys + Girls.

Shot in South Africa by Tomas Jonsgarden with Ponder Films the film was crafted by production partners, Framestore, Company and The Big Picture Company. 

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Chief Creative Officer: Rory Hamilton

Creative Director: Kris Clarkin

Senior Art Director: Dean Ryan

Senior Copywriter: Michael Whelan

Business Director: Sarah Sherry

Senior Account Manager: Jessica Stokes

Executive Production Director: Derek Doyle

Strategic Director: Patrick Meade

Head of Marketing Communications, Three: Eilis Fitzgerald

Marketing Manager, Three: Ann Marie O'Brien

Campaign Manager, Three: Carol Doherty

Executive Producer, Ponder: Paul Holmes

Director: Tomas Jonsgarden

Producer: Magnus Ackerstedt

VFX Supervisor, Framestore: Jules Janaud

Colourist, Company3: Jean-Clément Soret

Producer, Framestore: Jake Saunders

Sound Engineer, Raygun: Steven Maher

Sound Engineer, Raygun: Colm O'Rourke

Editor: Simon Pontén

Shoot VFX Supervisor, Framestore: Jay Khan

VFX Coordinator, Framestore: Poppy Chadwick

Genres: People, Comedy

Categories: Mobile Network, Utilities

Boys+Girls, Thu, 19 May 2022 10:38:42 GMT