Unbound Appointed Creative Partner by Money Guided

​Unbound, the independent creative agency, is delighted to have been chosen as the strategic and creative partner for Money Guided, a fast-growing financial wellbeing platform that’s helping people make sense of their money. The appointment follows a competitive pitch, led by Richard Levy, fractional CMO and advisor to Money Guided.

Money Guided exists to make financial guidance clear, accessible, and impartial. Through the smart use of AI, the platform delivers personalised insights to help people feel more in control of their finances. Unbound has been brought on board to build a new brand identity and creative approach that resonates with employers and employees alike.

“We love working with ambitious, homegrown brands like Money Guided,” said Charlie Griffith, managing director at Unbound. “Their mission really struck a chord with us. Financial wellbeing is more important than ever, and this platform has huge potential to shake up a space that’s long needed fresh thinking. We’re excited to be working with the team to shape something genuinely different.”

Charlie Parnell, founder of Money Guided, added, “We were looking for an agency that really got what we’re about and Unbound stood out for their energy, clarity, and thoughtful approach. This isn’t just about branding; it’s about helping people feel more confident with their finances. We’re thrilled to be partnering with a team who share that vision.”

The partnership begins immediately, with creative development already underway.