Meet the Creatures: Cailie Dimmock
Q>What do you do, and where are you based?
Cailie>I’m the co-founder and creative partner at Content Creatures. My role is a bit of a mixed bag. I work across everything that leaves the studio, whether it's developing creative strategy and pulling initial ideas together with our strategic partner or working directly with clients from proposal through to delivery. I take a hands-on approach across the whole creative journey. On live-action projects, I often lean into an executive producer role, helping to shape the shoot and manage the process end-to-end.
Q>What recent campaigns might we know you from, and what was your input on these campaigns?
Cailie>In my role, I’m involved in all the creative output from the studio. It’s less about 'my campaigns' and more about the collaborative work we produce as a team, I have a hand in shaping all of it.
That said, some of the projects I’ve particularly enjoyed recently have been with our long-standing clients. I love working in creative partnership with brand teams, especially those we’ve built deep relationships with over time - clients like Hayfin and Olam. Across brand films, corporate content and motion-led storytelling, we’ve delivered work that reflects both our shared ambition and their evolving identities.
The showreel below features a few standout moments from these collaborations, projects I’ve helped shape from concept to completion.
Q>How did you first get into the industry, and how did you realise what you wanted to do?
Cailie>I studied at Goldsmiths, which is a highly creative university within the University of London. While I was there, I did a lot of performance art and got into editing and live art installation. It was all about creating experiential events, bringing together sound, visuals, and design within a space to form something immersive.
My first official job out of university was on reception at an ad agency and then, basically, my whole focus became about getting into the production department. That was my trajectory from day one, I just knew that’s where I wanted to be.
I eventually moved into account management, helped out on a few shoots for free to gain experience, and then took a leap into the branding world, where I joined Lambie-Nairn as a production assistant. From there, I worked my way up—became a producer and eventually head of production.
I was really lucky during that time to work with some incredible people. Martin Lambie-Nairn and Celia Chapman took me under their wing. I ended up working on huge global rebrands like BBC News and ITV News and did a lot of work across the Middle East. I learned so much through osmosis—just being around people with that level of experience and creative vision.
After years in broadcast branding, I felt ready for something new.
So, I co-founded Content Creatures with Brett Davey. Brett came from a narrative background, shaping ideas through words and treatments. I’ve always been more visually led and built-up skills over the years in editing, creative development and production. He’d worked client-side in broadcast; I came from agency-side, supporting those same clients.
Together, we saw a gap. Businesses were creating more content for digital screens, but the work often lacked the creative discipline and storytelling found in broadcast. Content Creatures grew from our shared belief that even the most corporate stories deserve imagination and craft. By combining our strengths, we set out to bring that same level of creativity, care and excitement into the corporate world.
Q>What do people (clients, agencies etc) come to you for specifically?
Cailie>New clients often come to us because they’ve seen the kind of visually engaging work we’re doing in the corporate space. But what keeps them coming back is our approach. We’re open, honest, and we genuinely try to take our clients on the journey with us.
We’ve always said—our clients know far more about their business than we do. That’s why we rely on them to tell us where the challenges lie. Our job is to listen, understand, and work with them to find the right creative solution. It’s about building a proper partnership - one built on trust, collaboration, and delivering great work together.
Q>What is your dream project?
Cailie>I’m fascinated by creating experiences that combine sound, visuals and space, where you provoke an emotional response through the interplay of media. My background in performance art definitely feeds into that.
I’d love to work on a more large-scale experiential events, something immersive and emotionally rich.
Q>Outside of the day job, what fuels your creativity?
Cailie>A lot of my inspiration comes from staying connected. After years in the industry, I’ve built a strong network, and I love seeing what others are creating, whether that’s through LinkedIn or through conversations and creative catchups in the studio.
We’ve recently launched something called Creative Lab in the studio at Content Creatures, which gives us space to experiment, explore new ideas, and look at how others are pushing boundaries. We’re especially interested in how emerging tools (like AI) can support creativity rather than replace it.
Ultimately, it’s staying connected to the wider creative world—and being curious about where it’s all heading, that keeps me inspired and creatively energised.
Q>Who are your creative heroes, and why?
Cailie>I’ve always thrived in mentor relationships, and two people who had a huge impact on me were Martin Lambie-Nairn and Celia Chapman, both of whom I worked with during my time at the broadcast branding agency Lambie-Nairn.
Celia was my production mentor. She spotted potential in me early on and gave me opportunities that helped build my confidence and skills. She really championed me, and that kind of belief stays with you. Martin, on the other hand, set the creative tone. His approach to storytelling, his clarity when speaking with clients, and his leadership style all left a lasting impression. Sitting in big meetings and watching how he communicated his ideas, and manged people set a standard that still inspires me today.
Q>What genre of animation would you star in?
Cailie>If it was up to my son, I’d be in an anime. He’s 11 and obsessed, so I spend a lot of time sitting through episodes to check they’re age-appropriate!
If I was picking, I would like to be in a series like Entergalactic or a character in the Spiderverse films - as I love the aesthetic with a strong focus on colour and visual storytelling
