Lebara Bowls Out Big Mobile with Village Green Value Check
After skewering roaming fees in its nail bar showdown, Lebara returns with another slice of quiet comedy, this time at an English village cricket match.
The new 30” and 10” spots open on two men in deckchairs, newspapers at the ready, with cricket echoing faintly in the background. One’s quietly winning with Lebara: fast data, reliable signal, and prices from only £5 a month. The other hangs on to Big Mobile’s promises, until the truth finally hits home.
It’s dry wit, clipped dialogue, and a touch of eccentric Englishness all wrapped up in a traditional village scene.
This is the third ad in Lebara’s 'Smarter Mobile Network' campaign, created by Double W Worldwide and directed by Jonny Dixon. The formula stays tight: two people, one smarter choice, one left defending the indefensible. This time, the focus shifts from roaming to value and quality.
“People are paying far more for their mobile plans than they need to,” said Mayur Jauhari, commercial director at Lebara. “At Lebara, we offer great network coverage, excellent customer service, and outstanding value. This campaign highlights, in a simple and powerful way, that quality and affordability can go hand in hand. Lebara is indeed a smarter choice.”
The campaign extends beyond television with a nationwide out-of-home rollout across roadside and rail, highlighted by large-format 96-sheets, digital escalator panels on the London Underground, and premium shopping centre placements nationwide. Complementing this, multiple digital-first variations are live across TikTok, Instagram, Facebook, and YouTube
“It’s still the same setup: two people, one smart enough to switch, one left behind , but here we’re really underlining that Lebara gives you great value and service, smashing Big Mobile for six.” said Laurence Bray, founder of Double W Worldwide. “
Lebara has been named a Which? Recommended Provider three years running, holds a 5-star Trustpilot score, and is Uswitch’s Most Popular Mobile Provider two years in a row, proof that more people are making the smarter switch.
