DAVID, a global creative agency, has announced the appointment of Ricardo Honegger (Rico) as Europe managing director and Madrid CGO. In this role, Rico will lead the agency's strategic expansion across the continent, building upon the success of DAVID Madrid, which has been a hub of creative excellence for six years.
Since 2020, Rico has been integral to DAVID’s US presence. He started as DAVID Miami MD and in 2023 was appointed US chief growth officer, transforming DAVID New York from a brand-new office into a fast-growing contender, securing new clients including Supercell, Clif Bar (Mondelez), IKEA, and Cointreau. Meanwhile, DAVID Miami continues to stand out, recently launching campaigns for clients such as Netflix, Android (Google), Google Play, Coca-Cola, SPK (Mondelez), and Corona.
"We're incredibly excited to have Rico leading our European expansion. He's a proven leader with a passion for creativity and a deep understanding of our culture. I have no doubt he'll be a huge success in this new role”, said Fernando Musa, founder, partner and chairman.
“Whatever Rico touches he turns into a much bigger and exciting business. And that successful experience in the US and Latam will be key to help us grow DAVID’s presence in Europe, where we already work with so many important clients”, commented Pancho Cassis, partner and global CCO.
"Helping DAVID grow has been one of the most fulfilling parts of my career. Now, with our expansion in Europe, we can reach new markets, welcome new talent, and strengthen our global creative network. I'm excited to help shape the next chapter of DAVID in this new region”, said Ricardo.