Cute Clydesdale Foal Saves the Day in Budweiser's Super Bowl Ad

Budweiser's Big Game ad for Super Bowl LIX, 'First Delivery' is the latest addition to the brewer's Clydesdale horses saga - and it might feature its cutest star yet.

The film for 2025, created by FCB New York and directed by Smuggler's Henry-Alex Rubin, tells the story of an adorable determined foal who helps deliver a beer keg that has fallen off of an iconic Clydesdale hitch.

The tale celebrates the determination of the American spirit and reiterates the brand's commitment to 'always delivering' at the Super Bowl each year - adding to an over 90-year history with the horses. Accompanied by the hopeful lyrics of The Bellamy Brothers' 'Let Your Love Flow', the foal treks down backcountry lanes, across pastures, even along a river and finally onto Main Street, all the while nudging the missing barrel onward. 

As a patron inside a bar begins a joke with, 'So a horse walks into a bar...', the foal interrupts by rolling the keg inside. The tagline 'Delivering Since 1876' appears on the screen and an end card reads 'This Bud's For You', as a neon Budweiser sign creates the illusion of Budweiser's iconic crown emblem above the hero foal's head.

The visuals for the spot, including a real Clydesdale Foal, were captured and brought to life with the help of director of photography, Rodrigo Prieto, as well as post production work from The Mill. Soundtree Music provided the audio accompaniment. 

Additionally, to bring the spot to life, the Budweiser Clydesdales will be making beer deliveries in New Orleans between February 5th and 7th. More details will be revealed this week on @BudweiserUSA social channels.