'90s Flavour Meets '90s Fashion in Nostalgic Goldfish Crackers Campaign

Goldfish is throwing it back to the '90s with new, limited-edition Jalapeño Popper flavour crackers and a JNCO Jeans partnership, and have tapped Saatchi & Saatchi New York in the latest campaign, 'Go For a Handful of the '90s'. 

The creative leans into the decade’s signature flair with a Jalapeño pop of humour.

Fans can get their hands on a pair of the limited-edition JNCO jeans at JNCO.com/goldfish, and each order will include a bag of Jalapeño Popper Goldfish to enjoy by the handful while wearing the new snack pants.

"Hot and spicy flavoured snacks are on the rise, and so is '90s nostalgia. With a hit of heat, our savory and cheesy Jalapeño Popper Goldfish bring this unique '90s flavour to the Goldfish family. To take it to the next level, we connected the flavor of the '90s with the fashion of the '90s and … it's all that!" said Danielle Brown, vice president of marketing, Campbell Snacks.

"JNCO is about celebrating individuality and embracing art, culture, and creativity. When our friends at Goldfish presented an idea to celebrate the 90s together, we were thrilled to combine JNCO's iconic wide leg style and this nostalgic Goldfish flavour in such an exciting way,” said Camilla Revah, vice president of JNCO Los Angeles.