8 Steps to Surviving and Thriving at Cannes Lions

The Cannes Lions International Festival of Creativity is a whirlwind of inspiration, networking, and celebration, drawing the best and brightest from the creative industries. Whether you're a seasoned veteran or a bright-eyed newcomer, navigating this illustrious event can be daunting. To help you make the most of your experience, IMAGINE has crafted the ultimate survival guide, complete with a curated playlist to keep your spirits high and your feet moving to the rhythm of the Côte d'Azur.

1. Plan Ahead

Before you even set foot in Cannes, it's essential to have a game plan. The festival's schedule is packed with seminars, workshops, screenings, and networking events. Identify the sessions and speakers that align with your interests and career goals. Use the Cannes Lions app to keep track of your schedule and make sure you don’t miss out on any key events.

2. Dress the Part

Cannes is synonymous with glamour, but comfort is key when you're on the go from dawn until well past dusk. Opt for stylish yet comfortable attire and don't forget a pair of good walking shoes. The weather can be quite warm, so light fabrics are a must, and always have a pair of sunglasses handy.

3. Network Like a Pro

One of the festival’s greatest assets is the opportunity to connect with industry leaders and peers. Carry business cards (or best - go digital) and be ready to introduce yourself and your work. Be genuine and curious about others’ work, and remember that meaningful connections often happen in casual settings like the beach or a local café.

4. Stay Hydrated and Nourished

With the constant buzz and flow of events, it’s easy to forget to eat and drink. Keep a bottle of water with you and take advantage of the numerous food stands and local eateries. Enjoying a leisurely lunch can also be a great networking opportunity.

5. Balance Learning and Fun

Cannes Lions is as much about celebration as it is about learning. Make time to attend some of the festival's parties and social events. IMAGINE's playlist, “The French Riviera”, is the perfect accompaniment to these moments.

6. Explore Cannes

While the festival is the main event, don’t miss out on exploring the beautiful city of Cannes. Stroll along the Croisette, visit the historic Suquet district, and take in the stunning views from the Îles de Lérins. These moments of relaxation can provide fresh inspiration and a break from the festival hustle.

7. Be Present and Engage

Take full advantage of the sessions by actively engaging with the content. Ask questions, participate in discussions, and share your thoughts on social media using the festival’s hashtags. This not only enriches your experience but also increases your visibility within the industry.

8. Follow Up

After the festival, take the time to follow up with the people you met. Send personalised messages to new contacts and connect on LinkedIn. Reflect on the insights and inspirations you gained and think about how you can apply them to your work.

IMAGINE's Cannes Playlist: 'IMAGINE…The French Riviera'

To enhance your Cannes Lions experience, IMAGINE has compiled a playlist of their favourite tunes to warm you up for next week.

With this survival guide and playlist in hand, you’re ready to embrace the Cannes Lions International Festival of Creativity with confidence and flair. Whether you're soaking up new insights, forging new connections, or dancing the night away, remember that this festival is a celebration of creativity in all its forms. Enjoy every moment, and let the inspiration fuel your future endeavors.