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72andSunny One-ups Google Street View with 'Planet View' for Destiny

03/09/2014
Advertising Agency
Los Angeles, USA
166
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Explore the worlds of Activision's upcoming game

Leading up to the release of Activision's 'Destiny', 72andSunny has created 'Planet View'.

Created with Google technologies, 72andSunny created the Planet View experience, a way to discover the expansive worlds of Destiny using the familiar exploration tools from Google, giving fans an immersive first look of Destiny's actual in-game locations on Mars, Venus and the Moon. 

MediaMonks worked closely with 72andSunny and developed the implementation of the worlds and storylines within a framework of everyday Google tools and products. The end result is a user experience that’s both instantly recognisable while still offering a completely new and exploratory framework for the legions of fans, including rewards and incentives for those who explore all planets.


Agency / Creative
Production
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