72andSunny on “Make or Break” Music: SoStereo’s ‘What About the Music’, S4 Ep4
In the newest episode of SoStereo’s ‘What About the Music’ podcast, host Beto Azout catches up with 72andSunny's head of production for North America, Lora Schulson.
Speaking to the SoStereo co-founder, Lora lays out a playbook for directors, producers and creatives on how to organise, plan, and execute music in their campaigns. She talks about her start in the industry – on the production side – and how that gave her a sharper understanding of the way music can get left out of initial discussions.
She follows up by doubling down on why music is so important and the positive outcomes it can create when embraced early. Underlining that “music can make or break a piece of content”, Lora and Beto enthuse over its unique use as a tool, heightening emotion and memorability in a way only it can.
Lora also casts her mind back to a Bacardi commercial to illustrate how musical magic can be found in unlikely places, shares her advice for others in the industry, and explains why 72andSunny wants “music that sounds like music”.
