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72andSunny LA Is Crowdsourcing Dairy with the Launch of The Tillamook Co-Op

07/04/2015
Advertising Agency
Los Angeles, USA
157
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New project seeks to give people power over their food

The Tillamook Co-Op fuels the “real food” movement by giving people power over their food and focusing on sustainable food, local agriculture and natural ingredients. 

In signing up to be a part of The Tillamook Co-Op, people will have voting rights, access to Co-Op Member meetings, product idea submissions, exclusive foodie events, and more. Membership is free and people can sign up at tillamook.com/co-op. As part of the Tillamook Co-Op, each new member also gets $5 to invest in independent entrepreneurs focused on sustainable farming, through a microloan program powered by KivaZip. 

The Tillamook Co-Op was conceived by 72andSunny as part of the larger “Dairy Done Right” campaign by 72andSunny. Tillamook’s “Dairy Done Right” promises transparency and innovation by involving people in their foods’ travel from farm to table and reformulating products to raise the standards in dairy. The “Dairy Done Right” campaign from 72andSunny will also include television, print and online ads that show daring, visceral images of Tillamook products. 


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